Salesforce Marketing Cloud Advertising Studio took the limelight at our latest London Marketing Cloud User Group meet-up. It was sponsored by, and held at Claremont Consulting. Many thanks to Ed Akinwale for organising the venue and catering.
The inspiration of this topic was from one of my Salesforce Marketing Cloud client engagements. Recently, a subscription-based financial services industry company had to find another way to target customers other than by email. It was important, especially with GDPR being around the corner. Salesforce Marketing Cloud Advertising Studio came in focus.
Salesforce Marketing Cloud Advertising Studio
In this session, we have Ashley Brender of Media Measurement speaking about the use cases for Advertising Audience Builder and Advertising Studio. In particular, he addressed how to leverage Customer Data as well as Social Data.
Some companies may now be faced with the realisation of unusable, un-sendable emails. For example, if you have a subscription based business, why not target your customers with Google PPC and Facebook Ads? Repeat customers are much easier to sign on than new customers!
Ashley has spent the last decade in digital advertising. The last 6 years he worked for and with Salesforce on their advertising products. His goal: helping ensure customers are able to drive meaningful business impact from implementing the right combination of technology and strategy. I had the personal pleasure of working with Ashley at a client site. This prompted me invite him to talk in front of our Marketing Cloud user group here today.
Salerforce Marketing Cloud Advertising Studio – Demo
Salesforce Advertising Studio was launched about 1.5 years ago. It allows companies to integrate with Google’s Customer Match API. This enables brands to deploy ‘really targeted ads’. Particularly on the search and social platforms from Google (search, Youtube, etc.) and Facebook (Facebook pages, Instagram, etc.).
Jimson’s Marketing Cloud Fireside Chat
Following Ashley’s demo of Salesforce marketing cloud advertising studio, I hosted a fireside chat. A “new” tradition. In this chat, we tackled CMO’s most pressing questions and how Salesforce Advertising Studio helps address these. We also recorded this talk and will presented in a further blog article.