As the newly established London Marketing Cloud User Group, we’re excited to offer you and other London Digital Marketeers a great monthly venue to share ideas, trends, tips and inspiration with other Salesforce Marketing Cloud users to support companies with fantastic state-of-the-art digital marketing campaigns and customer journeys.
This London meet-up is both consultant- and peer-driven and we encourage you to bring your questions as well as share your own best practices and lessons learnt.
Our latest meet-up was on Thursday October 26, 2017 at 6pm. The event was held at Claremont Consulting, Dawson House, 5 Jewry Street, London EC3N 2EX. (It’s a 1 minute walk from Aldgate Tube Station, or 7 minutes from Salesforce Tower)
Click here for the Eventbrite page, or use the form below:
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- 6:00 Doors open, Networking
- 7:00 – 7:15 Fireside chat with Jimson Lee & Special Guest (Topic TBC)
- 7:15 Small Break
- 7:30 – 8:15 Ashley Brender on Advertising Audience & Ad Studio, followed by Q&A
- 8:15 Social
- 8:30 Pub nearby
Speakers * Topics
GDPR got you down? Can’t target customers by email anymore? Fear not, we have…
Advertising Audience and Ad Studio
In this session, we have Ashley Brender of Media Measurement speaking about the use cases for Advertising Audience and Ad Studio, in particular, how to leverage Customer Data as well as Social Data. Many companies are now faced with the realisation of unusable un-sendable emails. For example, if you have a subscription based business, why not target your customers with Google PPC and Facebook Ads? Repeat customers are much easier to sign on than New customers!
Ashley has spent the last decade in digital advertising, including the last 6 years working for/with salesforce on their advertising products, helping ensure customers are able to drive meaningful business impact from implementing the right combination of technology and strategy.
Further Marketing Cloud Resources
If you’re new to this particular digital marketing platform, you might enjoy this indepth background article, called ‘What does Salesforce Marketing Cloud do?’