As the newly established London Marketing Cloud User Group, we’re excited to offer you and other London Digital Marketeers a great bi-monthly venue to share ideas, trends, tips and inspiration with other Salesforce Marketing Cloud users to support companies with fantastic state-of-the-art digital marketing campaigns and customer journeys.
This London meet-up is both consultant- and peer-driven and we encourage you to bring your questions as well as share your own best practices and lessons learnt.
Our very first meet-up will be this coming Thursday March 30, 2017. The event will be held at Salesforce, in the Salesforce (Heron) Tower, London.
On the day of the event:
While the ‘official’ Eventbrite signup has ended, you might still be able to join. If you are interested, you must email [email protected] personally with all the names of the persons wishing to attend, and we’ll see we get your registered at security. If you’re name is not on the doorman’s list, you cannot get in. So, drop Jimson a line.
The doors will open at 6 pm for drinks. The talks commence at 6.30 pm, followed at 7.45 pm by some more networking for an 8.30 pm close.
Speakers * Topics
What effect will the March 29 Brexit ruling have on Social Media? Join David Barber and Siobahn Rafferty from Media Measurement, as they show how Salesforce Marketing Cloud’s Social Studio can unleash the power of social media in your Marketing, Customer Service, and Sales Organisations. You will see how social conversations are used to listen, analyse, publish, and engage with your customers on a 1-to-1 basis.
‘What does GDPR stand for and why does it matter to me?’ by Stephan Garcia.
An introduction to the most radical changes to data protection in the last 10 years. Stephan will give you an overview of the General Data Protection Regulation and how you can stay ahead of the curb as a Marketing Cloud user. We will be walking through new ways of thinking about your customers data and new ways of managing consent!
In the meanwhile, learn more here: Data Protection Act
Further Marketing Cloud Resources
If you’re new to this particular digital marketing platform, you might enjoy this indepth background article, called ‘What does Salesforce Marketing Cloud do?’