The Functions of Social Media Marketing
Social media marketing fulfils some important functions:
- Through your posting, you establish your business as thought leader in your industry. Akin to branding.
- Social posting creates many inbound links to your blog and website. Perfect for SEO.
- Social posting can result in lots of traffic from the right prospects.
- It puts your best content in front of these target audiences and helps them move through the customer buying journeys, aka buying process.
Overall, It attracts, informs, educates and entices prospects to move cold leads to won customers. If done well. That last point, ‘if well done’, is vital to successful social media marketing. A social media marketing plan must have certain characteristics to be working properly. More about this later.
Social Media is long-term Marketing
Sow seeds now. Reap benefits for years. Social Media Marketing is best viewed as a long-term digital marketing strategy. This contrasts with how social media marketing is often treated by traditional companies. While judged and praised for its immediate results, and measured with such KPIs, we found from experience that social media marketing benefits accumulate over years.
Social Media Platforms Change at the Speed of Light
The arena of social media is rapidly evolving, – continuously emerging with new platforms and features. We have learned first-hand, that picking the right platforms for a business, and performing early on suitable social media platforms gives you genuine prime-mover advantage.
As social media marketing consultants, we keep abreast of significant changes in the field. In our partnership with clients, we leveraging our knowledge and insights from this analyses to determine what type of social marketing best befit your company.
Social Media Platforms & Influencers
Interwoven with social media marketing is influencer marketing, and is worth mentioning here. Influencers tend to be bloggers who are very active socially.
Influencer marketing is a planned approach of targeting specific individuals who can act as brand ambassadors, advocates and endorsers of your products and services. It is more than blasting emails to anyone influential in your field, through automated processes.
We have a set methodology for identifying and working with them. We help you analyse the influence you need, the influencers that best befit that need, and develop an approach to establish a long term, mutually beneficial relationship with them, online, … and offline.
Social Listening to Customers & The Art of Social Listening for Competitive Intelligence
Social listening lets you learn everything that’s being said about your brand. Are you listening? Do you have a response plan in place?
At least as important as listening on social to customers, is to know what your competition is doing on social media. There is wealth of information and ideas out there that is specific to your industry. The ideas of your peers in industry can be some of the best catalysts to instigate change in your organisation. There are also many online benchmark and competitor intelligence tools that we can put to good use for you. Lets’ first understand what your competitive situation is. Then, we will recommend our tools and plan of attack. Let us share competitive insights and intelligence to keep you abreast of changes and novelties that you might like to adopt also.
Social Media Marketing is for Experts
Because social is such an important job, it’s best handled by social media marketing consultants who are experts in the field. We frequently see social media handled by junior staff, however. Sure, younger people tend to ‘get’ social media and they are willing to contribute. However, it is too valuable to be left to your summer intern to figure it all out by himself. Your interns could play a role in your social media marketing, but so can and should the executives in your company.
Our Services as your Social Media Marketing Consultants
We can help you improve your social media presence, partnering with you to get your brand, your offerings and your content in front of target prospects and industry influencers:
- Social Media Marketing Opportunity Assessment & Gap Analysis. This encompasses all social engagement, including social advertising.
- Prospect and Competitor Social Media Marketing Analysis – what do prospects want, when are they where, and how is competition engaging with your target prospects
- Social Media Marketing Strategy Development, includes Plans and objectives, Platform selection, Implementation planning, and Execution.
- Influencer Marketing Analysis, Methodology & Workshops.
We help you make social an integral part of your overall marketing mix. What we bring to the table:
Our Understanding What kind of Social Engagement to Create
Customer Engagement on social media networks can take a number of forms. Which ones are most appropriate for you, depends on the nature of your industry and the behaviour of your prospects.
All that tweeting, posting, blogging, friending, following and linking on social media expands your corporate’s SEO, branding and advertising marketing efforts into creating steady and powerful streams of targeted traffic and more visibility.
Our Knowledge of Getting it Right
From our experience, social media traffic can far outperform search engine traffic – in the order of 400%. IF DONE RIGHT. If you don’t do it right, you may see almost no result. This is why companies benefit from the help of specialist social media marketing consultants.
Our Handson Experience, Accumulated over a Decade
Again, in the field of social media marketing, we have walked the walk before you and advice you with first hand knowledge of the pitfalls one could make, and the successes one can achieve. For example, one of our Pinterest account is growing steadily and was 65,000 followers strong last time we looked. That’s at a time when many brands find it hard to get Pinterest to work for them.
+ .. We Share our Favourite Toys
We provide you with social media marketing technology that we have personally used and favor. That’s in addition to our research, planning and implementation resources. All this, allows you to engage socially in a manageable way.
Contact us a free consultation with one of our social media marketing consultants, to learn more about how you can benefit from social.