Content marketing is a most important type of digital marketing. And today, it is still barely or badly measured beyond clicks and opens. How else to measure content depends on the the strategy? It depends. To make matters more complex, performance measures vary by marketing strategy. How to get a handle on things and focus your marketing budget on content that performs? Here’s your answer.
Software for Managing & Measuring Content Marketing Effectiveness
For managing and measuring content marketing effectiveness, I would like to share with you a relatively new software, TrenDemon. In a nutshell, TrenDemon is an aid to automatically improve your content marketing ROI. It does so by guiding every visitor to the right path.
How TrenDemon Helps Digital Marketers?
Automatically Increase ROI:
- Generate 30%-180% more conversions from your content.
- Integrates with your Marketing Automation and CRM, supercharging your
- Find the real value of a brand’s content marketing efforts.
- Know what to write about and where to promote it.
TrenDemon – Fast to Implement
From your web team’s point of view: it’s super simple. As all they have to do is place a cookie on your website and/or blog. After that, the digital marketing specialist team sets the goals, such as sign-ups, reads and sales. Using some basic kick-start goals, you can be up and running within 20 minutues. Then, let the TrenDemon software do all the work for you.
TrenDemon – How does it Work?
Let me show you how TrenDemon actually create Actionable Insights and Automatically Increase ROI. These are the sort of content marketing insights and improvements you can realize with it:
- Optimizing Journeys with Content Recommendations — TrenDemon’s Content Recommendation Unit is Personalized, Performance-driven and fully customizable.
- Optimizing Journeys with Call-to-Actions — “Before you go, we’d like to give you a free gift” – popup – TrenDemon’s Exit Intent Call to Action (CTA) which is shown as a user is about to leave the page. The CTA can include a lead form which integrates to marketing automation and email platforms.
- Gain Insight into The Overall Impact of Content On Your Goals Using TrenDemon’s Backend — clearly see how your content is impacting your business goals, and how your typical content journeys to conversion look like.
- Gain Insight into Specific Posts’ Performance In Relation To Goals – See how each article and post is contributing to your conversion process, which % actually read it, and how many click on it via our recommendation units (CTR)
- Gain Insight into Specific and Typical Customer Journeys – Empower your sales team with insights regarding the individual journeys of each user, filter by different attributes (like goals, campaigns, sources, etc.)
- Gain Insight into Typical Journeys from Sources & Campaigns – See which content performs best on which source and in relation to any goal.
Want to Strengthen your Content Marketing Effectiveness?
Get a free 20 min demo to show you how you could use the content marketing management software for your benefit. After the demo, I’ll send you a free information pack, and I’ll help you get organized to try it out for yourself.