Yesterday, at the London Salesforce Marketing Cloud User Group (newly dubbed by Salesforce as B2C Marketing User Group), we featured two talks: First, a demo of Commerce Cloud w Social & AI by Zara Ferjana, followed by our co-host Kerry Townsend (both from Accenture, who sponsored the venue of the event). Second talk was on […]
Marketing Cloud Personalisation, Recommendation Engines & Loyalty Building
The January ’19 Salesforce Marketing Cloud London meetup was again a great success. Many new and familiar faces, and interesting topics that sparked discussions on approaches to personalisation, and loyalty is all about in 2019. Many thanks to our great guest speakers Will McMahon from Gravitai and Floris Oranje from Dept Agency; and to Rachel […]
What are Einstein Bots and why should you care?
Yes. What exactly are they, Einstein bots? Generally speaking, a bot is an autonomous program on the internet that interacts with clients, users, or systems. Think of it as a computer chess player. A ‘person’ to learn a new language with, online. Or an online customer service rep (chatbot) to sort getting your faulty new shoes […]
What lies ahead in 2019 – Salesforce roadmap in 4 min videos
For us at CloudAnalysts, Salesforce implementation consultants who like to be at the forefront of delivering customer-centricity, — for us, the best of Dreamforce 2018 means a formidable step ahead into the future (2019 and beyond), particularly with Einstein Voice and Customer 360. Best of Dreamforce 2018: Learn the details here and get ready. Your […]
Salesforce Lightning & Einstein Roadmap 2018
This evening, we had another fantastic demonstration of just how far you can take your Salesforce software. As the Brighton Salesforce User Group, Sanjay Pradhan and Simon Cook, senior innovation engineers from Salesforce, gave us a ‘Dreamforce2You’- kind of overview of what is under the hood / on the roadmap in the short term in […]
Salesforce launches #AI Einstein ABM – verrryy intelligent
Want a secret weapon to generate laser-targeted sales for your B2B company? Take note: Salesforce Einstein ABM (Account-Based Marketing) now offers B2B companies verrry Intelligent Marketing solutions, whereby they can target their most valuable accounts and deliver 1-to-1 personalised journeys that seamlessly bridge sales and marketing. What could be better?! :: Einstein ABM (Account-Based Marketing) […]
Salesforce Einstein 101
We were thrilled with our last Brighton User Group event on Salesforce Einstein 101 ! Sanjay Pradhan, Principal Solutions Engineer, and his colleague Simon Cook, Principal Platform Solution Engineer – both at Salesforce – gave a dazzling presentation, answering questions like: What is Salesforce Einstein? What are the benefits for Sales, Services and Marketing? What does […]
