Pardot Online Training for Beginners End-users
| Date | May 19, 2020 8:30 am- 3:30 pm EDT (New York-time) |
| Instructor | Astrid van Dorst |
| Location | Online, live virtual classroom |
| Price per student | $492 (approx. £399). Discount for +4 students, nonprofits and early birds. Enquire! |
| Class Code | Pardot101 BegUser Online 190520 |
Training Overview
Harness the power of Pardot. Salesforce’s engaging marketing automation platform for B2B is also for B2C marketers with highly engaged ‘sales’ processes, such as nonprofits’ fundraisers or private medical care.
This online training class is delivered by a live instructor. Astrid is a certified Salesforce and Pardot consultant, with over 20 years in marketing automation, HTML and CSS.
The course is specifically designed to teach your organisation’s in-house marketing team the basics of Pardot.
It is high-quality alternative to the Pardot Training offered by Salesforce. In fact, CloudAnalysts are a vetted as Salesforce University instructors.
A student in this class will learn the basics of attracting, capturing and nurturing prospects with automations, segmentation and engagement journeys in Pardot. In addition, the instructor will show students the basics of campaign management and how to the folder structure, set up a naming convention, use templates to build emails, create a basic form, review Pardot reports and create a winning game plan for your marketing automation.
Student will be able to participate in hands-on exercises in Pardot practice learning environment that they can enjoy working in throughout the day.
Who Should Attend?
Marketing employees with little or no experience with Pardot, Salesforce marketing automation platform for B2B and highly engaged B2C sales journeys.
New to marketing automation? Or have used only simpler email software like MailChimp? If you want to now gain an understanding on how to begin with creating engaging customer journeys, this class is for you (and your team).
Agenda
- Introductions / Login to Pardot Org
- Overview of Pardot for Marketing
- Working with Prospects & Lists
- Working with Campaigns
- Build Email Templates
- Do’s & Don’t of form design with Pardot
- Building Engagement Journeys
- Pardot Reporting
- Create a Winning Game Plan
- Q&A
Contact us for a more detailed course outline.
Delivery Format
Online – 5 Hours
Pricing Details
$492 (Approx £399) per student. Discount for > 4 students, nonprofits and early birds.
Register Now
Level-up Your Knowledge of Pardot Today
Marketing Automation spend is forecast to explode from $11.4 billion to $25.1 billion by 2023 *).
Competition will communicate with your customers. It’s already happening today, but they will get better and better at it. Skill up now with CloudAnalysts training. Learn to implement marketing automation best practices. Keep your customers and win others.
* Source: Forrester Research 2018.
