Email Marketing Packages for Small Business or Interim Solutions for others.
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Salesforce-Integrated Email Marketing Packages for Small Business and Nonprofits
1. Campaign Monitor for Salesforce (Beaufort)
While Pardot and Marketing Cloud remain our gold standard for integrated marketing automation platforms, at times, marketing ‘just wants to send out an email’, to a list, with no further ado. A journey is taken no further than a drip campaign. Sometimes, that’s all a marketing manager wants and needs.
If you want an easy-to-use email design editor, with some beautiful email templates and buttons that look professional on both a laptop and a phone, I have the answer for you. It’s called Campaign Monitor for Salesforce.
It’s an App that integrates so well with Salesforce that Campaign Monitor interface literally show up within Salesforce as an app. As you may know Campaign Monitor is a really inexpensive email sending solution, and the app is just marginally more than Campaign Monitor-standalone. Yet you get so much more if you let us help implement both. No comparison to using Zapier for basic updates. This App can extend the Campaign Monitor functionality, although how you configure things matter, of course.
You don’t have to worry about how to connect Campaign Monitor. We will be doing this all for you, so you can sync your contact data, manage your deal flow and automate your sales pipeline in Salesforce. Let us lead you to successful engagement via email with Salesforce.
Wonder which is better – MailChimp or Campaign Monitor for Salesforce? The answer is Campaign Monitor for Salesforce. While I quite like Mailchimp ‘s email editor and software overall, in Salesforce, Mailchimp is clunky and does not look like Mailchimp at all!
Standalone Email Marketing Packages for Small Business
Sometimes organisations need a short-term email interim solution, e.g. while we prep their fully integrated Marketing Cloud suite for integration with social ads, look alike audiences and Google Analytics 360.
Also very small companies, such as real startups, may not yet justify the Salesforce entry price points. That’s fine. To service clients in these situations, here are three alternatives to Salesforce:
1. aWeber
We have been working with aWeber for over 10 years. We seen them morph from a mere email sending tool into a much friendlier and fuller featured email marketing platform that is quite nice. So good really that we have an affiliate program running with them.
And, smiles, aWeber is rather affordable. Pricing depends on the number of subscribers in your database:
- $20-70/mth for 0-10K subscribers
- $149 /mth for 10K-25K
- Get a quote for more.
The # of subscribers you can import without any ado is 10K/mth. Over that, the aWeber import team will review the import. That process takes <1 business day.
Sounds interesting?
30 days risk-free trial of all features; 14% off for quarterly payment.
2. Hubspot
Hubspot has been around for a long time and caters well to small business marketers. We like Hubspot as a wonderful way to move away from Spreadsheet-based management, and to get a Sales team excited about getting organised, efficient and supported with sales tools, … and understand what Marketing actually does all day.
That’s why at CloudAnalysts, we are also Hubspot certified. We don’t want to post all of them, but here are at least some of our certs:
3. ConstantContact
ConstantContact is a suitable alternative. Pricing is based on which plan (features) you need as well as # of subscribers. Their basic ‘Email’ plan starts at $20/mth (£15) for 500 active contacts, while advanced ‘Email Plus’ plan starts at $45/month (£30).
Sounds cheap? When you dig deeper, you realise that the starting point is not akin to your real subscriber numbers. If you have for example 10-15K subscribers, your cost will be $195/mth.
Importing subscribers can be done via a range of file formats spreadsheet (XLS, XLSX, CSV) file, vCard File (VCF), or a text file (TXT). Files with 40K+ contacts may cause import errors, ConstantContact notes. They are to be broken down into smaller lists.
Interesting?
Constant Contact offers a 30-day-trial (no credit card required) & 30-day money back guarantee.
4. GetResponse
A third solution that’s rather well-known. We have a running affiliate program but I haven’t use them first hand myself.
Pricing is as elastic as gum, and ranges from $50 to $1200/mth for 10K contacts, depending on package (features) and # of subscribers. You’ll probably want to have at least the features of ‘Professional’ package at $125/mth. 1-2 year prepayment can give you 18-30% discount.
They allow single opt ins and list imports.
30 days, risk-free
5. UpMail
Last but not least, we’re friends with UpMail. UpMail is a small email marketing package dedicated to the hotel industry, mostly for sending beautiful 1:1 email.
UpMail works in Gmail! It’s not intending to compete with any of the above, or Salesforce, but in a nice niche all of its own. And it’s doing great, thank you very much.
If you check them out and if you like them, contact me also. I’ll introduce you to ensure you’ll get a really good deal and personal service.
Your journey with Email Marketing Packages for Small Business?
That’s it for alternative email marketing packages for small business to Salesforce Pardot or Marketing Cloud. Use any of the links above to go directly to the page where you can sign up for a free trial and get started. If you need assistance, we’re here to help.
Are you ready for Salesforce Pardot or Marketing Cloud instead? Contact us for a complementary initial consultation, or casual chat, with one of our expert consultants, and a perhaps a demo:
