Email Marketing Packages for Small Business or Interim Solutions for others.
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Email Marketing Packages for Small Business
Having said that – sometimes – organisations need a short-term email interim solution, e.g. while we prep their fully integrated Marketing Cloud suite for integration with social ads, look alike audiences and Google Analytics 360.
Also very small companies, such as real startups, may not yet justify the Salesforce entry price points. That’s fine. To service clients in these situations, here are three alternatives to Salesforce:
1. aWeber
We have been working with aWeber for over 10 years. We seen them morph from a mere email sending tool into a much friendlier and fuller featured email marketing platform that is quite nice. So good really that we have an affiliate program running with them.
And, smiles, aWeber is rather affordable. Pricing depends on the number of subscribers in your database:
- $20-70/mth for 0-10K subscribers
- $149 /mth for 10K-25K
- Get a quote for more.
The # of subscribers you can import without any ado is 10K/mth. Over that, the aWeber import team will review the import. That process takes <1 business day.
Sounds interesting?
30 days risk-free trial of all features; 14% off for quarterly payment.
2. Hubspot
Hubspot has been around for a long time and caters well to small business marketers. We like Hubspot as a wonderful way to move away from Spreadsheet-based management, and to get a Sales team excited about getting organised, efficient and supported with sales tools, … and understand what Marketing actually does all day.
That’s why at CloudAnalysts, we are also Hubspot certified. We don’t want to post all of them, but here are at least some of our certs:
3. ConstantContact
ConstantContact is a suitable alternative. Pricing is based on which plan (features) you need as well as # of subscribers. Their basic ‘Email’ plan starts at $20/mth (£15) for 500 active contacts, while advanced ‘Email Plus’ plan starts at $45/month (£30).
Sounds cheap? When you dig deeper, you realise that the starting point is not akin to your real subscriber numbers. If you have for example 10-15K subscribers, your cost will be $195/mth.
Importing subscribers can be done via a range of file formats spreadsheet (XLS, XLSX, CSV) file, vCard File (VCF), or a text file (TXT). Files with 40K+ contacts may cause import errors, ConstantContact notes. They are to be broken down into smaller lists.
Interesting?
Constant Contact offers a 30-day-trial (no credit card required) & 30-day money back guarantee.
4. GetResponse
A third solution that’s rather well-known. We have a running affiliate program but I haven’t use them first hand myself.
Pricing is as elastic as gum, and ranges from $50 to $1200/mth for 10K contacts, depending on package (features) and # of subscribers. You’ll probably want to have at least the features of ‘Professional’ package at $125/mth. 1-2 year prepayment can give you 18-30% discount.
They allow single opt ins and list imports.
30 days, risk-free
More Ideas?
Last but not least, we have really good friends at UpMail. That is a small package targeting the hotel industry, mostly for sending beautiful 1:1 email. It works in Gmail. Not intended to compete with any of the above or Salesforce, but in a nice niche all of its own.
If you check them out and if you like them, contact me also. I’ll introduce you to ensure you’ll get a really good deal and personal service.
Your journey with email marketing packages for small business?
That’s it for alternative email marketing packages for small business to Salesforce Pardot or Marketing Cloud. Sign up for one or more free trials and get started. If you need assistance, we’re here to help.
Prefer to get Salesforce implementation advice and support, and go straight for Pardot / Marketing Cloud, or even email marketing within the Salesforce CRM? Or a Community solution:
