What is Salesforce Customer 360 Audiences? A hub where, through a customer ID, all your data is stitched together. Here’s how it works.
Terminus – Pardot ABM Integration: Definitely a Superior Solution
What happens when you combine customer data from different sources? You create powerful segments, improve attribution analytics, enable real-time engagement-driven alerts. With the new Terminus – Pardot ABM Integration, you can now do just that to create superior account-based marketing. Brilliant. Introductions For those who are unfamiliar with these two platforms: Terminus is the leading […]
7 Reasons Why Pardot. Which You Fancy?
Over the years, we have compared Pardot with other marketing automation software packages. While all developed over time, our reasons why Pardot remained the same, and we still favour Pardot for mid-sized and larger B2B companies. And not just only B2B’s. We have also implemented Pardot in B2C companies. And in a variety of learning […]
Top Salesforce Chrome Extensions 2020
What’s with that clock in the picture? This article about Top Salesforce Chrome Extensions is all about saving time. Being more efficient in our general computer usage is a ‘must do’. It is increasingly exciting as technology evolves, I have to confess. As a Salesforce consultant. but also as a heavy Salesforce business user, I […]
Sales force Management System – definition in marketing
I make no secret about my background. I was originally in strategic marketing and business planning. Back in my days in Silicon Valley where I worked with Gartner, I also taught digital marketing in the community college. As part of this work, I would explain to new professionals the Sales force management system definition in […]
4 Easy Steps to Align Sales – Marketing
This article on the 4 Easy Steps to Align Sales – Marketing addresses an important issue. If you see a tug of war between the Sales vs Marketing teams in your organisation, know that you are not alone! In fact, it’s all too common: as much as 53% of sales professionals are not pleased with […]
Guide to Salesforce and its Community Events in 2019
Is there such a thing as a Complete Guide to Salesforce and Salesforce Community Events in 2019? New events popping up all the time. That’s why I’ll update this post throughout the year. You can now plan for attending for many events today. There are a few different kind of Salesforce events, many are annually […]
What lies ahead in 2019 – Salesforce roadmap in 4 min videos
For us at CloudAnalysts, Salesforce implementation consultants who like to be at the forefront of delivering customer-centricity, — for us, the best of Dreamforce 2018 means a formidable step ahead into the future (2019 and beyond), particularly with Einstein Voice and Customer 360. Best of Dreamforce 2018: Learn the details here and get ready. Your […]
Salesforce launches #AI Einstein ABM – verrryy intelligent
Want a secret weapon to generate laser-targeted sales for your B2B company? Take note: Salesforce Einstein ABM (Account-Based Marketing) now offers B2B companies verrry Intelligent Marketing solutions, whereby they can target their most valuable accounts and deliver 1-to-1 personalised journeys that seamlessly bridge sales and marketing. What could be better?! :: Einstein ABM (Account-Based Marketing) […]
Salesforce Einstein 101 – all about Artificial Intelligence
We were thrilled with our last Brighton User Group event on Salesforce Einstein 101 ! Sanjay Pradhan, Principal Solutions Engineer, and his colleague Simon Cook, Principal Platform Solution Engineer – both at Salesforce – gave a dazzling presentation, answering questions like: What is Salesforce Einstein? What are the benefits for Sales, Services and Marketing? What does […]
