What will be special about this April Release for Salesforce Marketing Cloud Package Manager. Ever built assets in Marketing Cloud and needed to move them to a different Business Unit in your SFMC org? Then you’ll understand why we’re excited about this new capability to do this that, very easily, and more.
Yes, Deployment Manager was useful, and no, it wasn’t too hard to obtain it from the AppExchange. But it wasn’t enough. Package Manager is the answer to our … mmm… ‘something is missing’ realisation.
SFMC Package Manager
|Fully configured journey (Sales & Service Cloud events & activities supported)||Unconfigured journey (no support for Sales & Service Cloud events or activities)|
|Content assets + personalization||No content assets|
|Select only the highest level object-Package Manager finds & copies the dependencies for you||Select all items related to the higher level object that you’ll later map manually|
|Full Salesforce support||No formal Salesforce support|
|True fast scalability with ready-to-activate journeys, automations, etc.||Lots of manual work leftover reduced scalability benefits|
Think of Package Manager as the next generation of dev-ops tools for SFMC, focused on scalability, speed and sharing best practices:
- Export & import content, data models and entire Journeys for easy and efficient reuse with our new platform application, Marketing Cloud Package Manager.
- Share best practices across the global enterprise and accelerate on-boarding of new BUs or geographies.
- Leverage industry subject matter expertise to jumpstart Marketing Cloud usage.
Interested to learn more? Rob Everetts, Sr. Product Manager MC Packaged Solutions from Salesforce joined us last Thursday at the London Salesforce Marketing Cloud User Group, which we have been leading for years now. He demo-ed the Package Manager, and shared the vision behind Package Manager, its current features in the April Release, and its longer term future (think: support for CloudPages and other good stuff like that.)
We’ll post a video of the demo recording as soon as it becomes available.
New release Intro Video of Salesforce Marketing Cloud Package Manager
In the meantime, get a preview, watch the video:
Salesforce Marketing Cloud Package Manager will be available to all SFMC customers after April 19, 2021 at no cost. Check Trust in your org, to see when yours will be upgraded with the new release. Note that access to Package Manager today is limited to Marketing Cloud Administrators only.
As an Administrator, you will be able to select Package Manager from the Platform menu in Marketing Cloud. Then, you’ll a list of journeys in the current business unit displays. Use the tabs to view other object types including automations, content, and data extensions. And get to work!
Enjoy this new feature by Salesforce and if you need any help with Marketing Cloud, you’ll know where to find us. It’s our job to make you better.
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