I make no secret about my background. I was originally in strategic marketing and business planning. Back in my days in Silicon Valley where I worked with Gartner, I also taught digital marketing in the community college. As part of this work, I would explain to new professionals the Sales force management system definition in […]
4 Easy Steps to Align Sales – Marketing
This article on the 4 Easy Steps to Align Sales – Marketing addresses an important issue. If you see a tug of war between the Sales vs Marketing teams in your organisation, know that you are not alone! In fact, it’s all too common: as much as 53% of sales professionals are not pleased with […]
Top Features in Salesforce Service Cloud Winter ’18 Release
There are some interesting new upgrades and features released this Salesforce Service Cloud Winter ’18 Release. Macros, Omni routing and Live Agent are now in Lightning experience. Field Service Lightning sees a new app for Android, while Communities is now outfitted with a new portal template. Learn more detail below. Salesforce Service Cloud Winter […]
Top Tips for Marketers – Salesforce World Tour London
This article is now UPDATED with the RECORDINGS of the London Salesforce Tour or similar presentations from around the world. The Salesforce Tour London 2017 event (@ExCel Center) was Thursday, May 18. It was indeed a busy, buzzing happening. Again this WorldTour was dazzling with new ideas and topics of interest for […]
6 Reasons Why You Need a CRM
Whether you are a large organisation, an SMB or a professional freelance – a CRM can offer you tremendous sales and other advantages. Make your prior spreadsheets and customer data interactive, shareable and embedded in (semi-)automated sales process? Now you’re talking CRM … On average, an inside sales rep spends only 32% of their day selling. […]
Elevate Customer Journeys with LiveMessage – Salesforce for Messenger
(Updated March 2019) Wouldn’t it be great if you could bring your prospects’ Facebook Messenger chats directly into Salesforce? And then – if appropriate – convert them into a sales? Or, pop them into a 10-week follow-up email marketing campaign? Or, completely handle their customer service case in Salesforce, right there and then?! Well, you […]
4 Cloud Deployment Models
Cloud Deployment Models: Essentially, cloud computing relates to a new way of thinking to a world in which a company’s computers, software and data is not held on a private server in a basement, but in a secure shared internet-based environment. In a prior article defining “what is cloud computing“, we showed the […]
Salesforce Innovation in Italy (#sfmit)
Last week was Salesforce.com’s first “Dreamforce” conference in Italy. We went to have a look. About 350 attendants (out of 1000 registrants) from all over Italy took advantage of the free entrance and made their way to the Marriott in Milan. Only some of the 350 will make their way to adopting Salesforce with a […]
Top 5 Announcements for Dreamforce 2012 (What you need to know)
As expected last week, Dreamforce took over the city of San Francisco bigger and possibly better than last year. When you consider their registration increasing at a rate of almost 100% per year, you have to wonder how big can this event get? Safety? Of course, Oracle Open World is next week, so someone was […]
Salesforce Marketing Cloud, Front Office vs. Back Office
Dreamforce officially starts today with the main Keynotes starting tomorrow and once again, it’s literally a showcase as Salesforce continues to build out its product line on their ecosystem (as well as one giant party!). Last week, the media had a field day with the Work.com, ChatterBox & Salesforce Identity “announcements” which were potential threats […]
