INTELLIGENT MARKETING 2 major development announced that forge more intelligent marketing: A. In the Dreamforce keynote a year ago, Salesforce announced that Google & Salesforce will start to work better together. Specifically, the paid-version of Google Analytics 360 Platform will integrate with Salesforce Sales Cloud and Salesforce Marketing Cloud. Plus, Gmail and Salesforce will be […]
Marketing automation is often called email marketing, but it extends much further than this. It embraces all efficiencies that you can set up on the internet, and particularly your website and blog, plus your marketing automation platform, such as Pardot or Salesforce Marketing Cloud.
When you connect your marketing automation platform with your customer relationship management software, such as Salesforce CRM, you are well on your way to become an marketing automation power center. Contact us to help set you up with marketing automation.
Salesforce Marketing Cloud Advertising Studio helps marketers boost their email marketing goals with advertising, in a number of ways. For example, you can find new prospects with lookalikes; re-engage inactive users within the customer journey across digital advertising. Ad campaigns that don’t factor in customer activity, such as purchases, are more likely to reach the […]
Salesforce Marketing Cloud: 10 Things You Need to Know > Click here for all the past meetup videos The Northern England Salesforce User Group was held at the Co-op Insurance Digital Innovation Lab in Manchester on October 9. Thanks to User Group Leader Phil Walton of Cloud Galacticos for organising the event, and thanks to […]
>> Click here for all the past meetup videos >> Click here for the main event page for the London Salesforce Marketing Cloud User Group The 3rd London Salesforce Marketing Cloud Meetup took place on Sept 14. Many thanks to Michael Parker of Synapri for hosting the event with a fantastic venue, pizza and plenty of drinks! […]
Last week’s 1st Annual Pardot and Salesforce Marketing Cloud Summer BBQ and User Group Joint- Meetup was a sold-out event and a great success. Because this was the first time we attempted such a meetup, we will call this the “1st Annual”. We kicked off with 3 inspirational speakers; then the BBQ with open bar. […]
Want a secret weapon to generate laser-targeted sales for your B2B company? Take note: Salesforce Einstein ABM (Account-Based Marketing) now offers B2B companies verrry Intelligent Marketing solutions, whereby they can target their most valuable accounts and deliver 1-to-1 personalised journeys that seamlessly bridge sales and marketing. What could be better?! :: Einstein ABM (Account-Based Marketing) […]
Setting New Records – Guinness World Records’ Pardot Case Study Upgrading from email marketing program like MailChimp onto a professional B2B marketing automation platform like Pardot can bring significant benefits to a company’s sales turnover, sales management, digital marketing sophistication, and ultimately, the customer experience. This is once again proven by the Guinness World Records […]
This article is now UPDATED with RECORDINGS of the London Salesforce Tour or similar presentations from around the world. The Salesforce Tour London 2017 event (@ExCel Center) was Thursday, May 18. It was indeed a busy, buzzing happening. Again this WorldTour was dazzling with new ideas and topics of interest for your organisation. And, for the […]
“Implementing Salesforce Marketing Cloud for Developers and Architects” is a video by CloudAnalysts MD Jimson Lee, featured here today. > Click here for all the past meetup videos First, I want to thank Anup Jadhav for inviting me to speak at the London Salesforce Developer meet-up. This London User Group was one of the first meet-ups […]
With these 12 true & tried tips, you can level with landing page design best practices of some of the most successful internet companies. And they’re easy to do, so why not? When B2B companies adopt a marketing automation platform such as Salesforce Pardot to take centerstage into their digital marketing, they are often challenged […]