(Updated March 2019) Wouldn’t it be great if you could bring your prospects’ Facebook Messenger chats directly into Salesforce? And then – if appropriate – convert them into a sales? Or, pop them into a 10-week follow-up email marketing campaign? Or, completely handle their customer service case in Salesforce, right there and then?! Well, you […]
Marketing automation is often called email marketing, but it extends much further than this. It embraces all efficiencies that you can set up on the internet, and particularly your website and blog, plus your marketing automation platform, such as Pardot or Salesforce Marketing Cloud.
When you connect your marketing automation platform with your customer relationship management software, such as Salesforce CRM, you are well on your way to become an marketing automation power center. Contact us to help set you up with marketing automation.
Customer-centric Marketing Automation Model We often use our Marketing Automation Model to structure to consulting engagements. It is useful for marketing automation planning, Pardot platform configuration setup and email marketing training. As a holistic model, it is customer-centric and gives regards to the notion that email automation is just one of several dimensions of digital […]
Dreamforce officially starts today with the main Keynotes starting tomorrow and once again, it’s literally a showcase as Salesforce continues to build out its product line on their ecosystem (as well as one giant party!). Last week, the media had a field day with the Work.com, ChatterBox & Salesforce Identity “announcements” which were potential threats […]
Where is the Cloud shifting Enterprise software, and most importantly, how will that be helping you cutting ERP Costs. Prior to Cloudforce London in May, Marc Benioff talked to the press about a building a full marketing suite/desktop/front office, quoting: “We’ll have a lot to say about that at Dreamforce in September.” Marketing Platform and […]